We started this for our own kids first. Then for the families we kept getting calls from.
Admit Circle is a college admissions coaching practice built by two parents who navigated US undergrad applications without a playbook. We wrote the playbook we wished we'd had - and decided to share it.
A story we kept retelling at dinner parties.
Between us, we shepherded four kids through the US college admissions process. By the end, our friends were calling. Then their friends. Then strangers introduced by friends-of-friends.
We noticed a pattern. The families calling us were stuck between two unappealing options. On one end: a $50,000 boutique consultant who treated the kid like a portfolio and the parents like a checkbook. On the other end: a Facebook group passing around outdated PDFs and well-meaning but contradictory advice.
The families we were helping didn't need a boutique. They needed a steady hand, honest answers, and someone who actually understood why a parent who didn't go to US undergrad was so anxious - and why their kid wanted them out of the room.
So we built that. We codified what we'd been doing for free, set a price that actual families can afford, and made the parent track a first-class citizen instead of an afterthought. That's the whole thesis.
We didn't want to start a company. We wanted the company we wished had existed when our own kids were applying.
The two people who answer your emails.

Garima
Co-founderWith over two decades of engineering experience and nine years of university teaching, she brings both technical depth and academic insight. Having successfully guided two children through the US admissions gauntlet, she now helps other families avoid the pitfalls she had to navigate the hard way.

Rakhi
Co-founderFormer management consultant turned admissions coach, she believes the best application is the one that truly reflects the student. Having successfully guided two children through the US admissions process all the way to Berkeley, she now helps other families navigate the journey with less stress and more confidence.
Four things we don't compromise on.
- 01
Tell the truth, even when it costs us a sale.
If we don't think a package is right for your family, we'll say so. We've turned away more business than most coaches do, and we plan to keep that ratio.
- 02
Respect the parent. Respect the student. They're different people.
Most services talk only to the student or only to the parent. Both deserve their own conversation, in their own language.
- 03
Build lists that survive contact with reality.
A list is only useful if it can absorb a B+ semester, a missed deadline, or a financial-aid surprise. We build for the actual year, not the spreadsheet version of it.
- 04
Treat anxiety like a signal, not a feature.
Some coaches sell stress. We deflate it. If we're doing our job, the room gets quieter over time, not louder.
Talk to us before you spend a dollar.
Fifteen minutes, on Zoom, with one of us - not a sales rep. We'll tell you whether we can help, and if we can't, we'll point you to someone who can.